Effective PSA - Don't Die of Embarrassment

I saw a PSA on television recently for getting a colonoscopy that said, "Don't Die of Embarrassment".  That thought hasn't left me since I saw it.  I HATE being embarrassed (I'm sure most people do) and I think that sometimes that keeps me from doing certain things.  I think the person who came up with this slogan is pretty smart - it really sticks with you, even if it isn't tied only to getting a medical test done.