I miss "Joe Boxer" Target commercials with the happy guy in his happy boxer shorts doing a little dance. Every time I saw that, it made me smile.
Now, we have crazed Target sale lady (aka Maria Bamford). Seriously, if I saw this woman in real life, I would run, not walk, in the opposite direction. The look in her eyes is SCARY. I have known mentally ill people and they have THAT look. I know that Target is trying to be funny, but I think "Carol of the Bells" is permanently ruined by the ad where our sale-obsessed heroine is tied down with Christmas lights and alarm clocks so that she will wake up in time for the Day after Thanksgiving sales and she is "bing ding ding dinging" to the tune.
When I stopped to think about the difference between the two ad campaigns, I realized that they are really indicative of the state of the world right now. Happiness and sanity are not really in plentiful supply at this point. Everyone feels crazed and worried and anxious. For me, this makes me want to at least SEE happy people to remind me what it looks like. I don't want to see more unhappy, psychotic people. I want to imagine what life COULD be like again and will...
I hope the crazy Target lady goes away after Thanksgiving, but I have a feeling that she is here to stay, at least through the holidays. She is even worse than the shrill-voiced shrieking woman in the Old Navy ads. That's saying a lot.
**Just for the record, I'm not the only one who thinks this way...A more intelligent, articulate posting is here.