This will probably seem out of left field, but I have been thinking about this recently. They show people on TV catching fire or running out of burning buildings and whatnot and I always think to myself, "Hey - Stop, drop and roll, buddy!" I don't know if they still teach that technique to kids, but I think it EVERY TIME.
Here is a little clip from a local TV news channel that I found on YouTube. I expected to find some old 1970s video, but I didn't see anything like that in my search.